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Clarity
Purpose

Direction

Helping exceptional people build careers that are successful, sustainable and deeply aligned with who they are.

Born in Lisbon, refined in London and Madrid, and inspired in Tokyo,
Ikigai Executive Coaching was founded to help leaders, professionals and emerging talent navigate important career decisions with greater clarity purpose and confidence. Drawing on more than 30 years of international leadership experience across global organisations in 45 countries,  and over 1000 hours of professional coaching,  I work with a deliberately limited number of clients each month. This allows for a highly personalised coaching experience tailored to the individual, their ambitions and the complexities of their professional journey.  
  Borderless and culturally fluent, I work with clients across Asia, Europe, Africa, and the Americas, bringing both a global perspective and a deep appreciation of each individual's unique circumstances.  

A trusted advisor for career, leadership and education  transitions.

​My clients include senior executives, entrepreneurs, internationally mobile professionals, and young adults preparing for the next stage of their educational or professional journey.

Whether facing leadership transitions, career change, geographical career pivots, educational choices or questions of purpose and direction, they seek a trusted advisor who combines strategic insight with genuine understanding.

Inspired by the Japanese concept of Ikigai and shaped by a life lived across cultures, my coaching helps individuals align their strengths, values, and ambitions with meaningful and sustainable success.

As a Master Professional Career Coach, borderless and culturally fluent, I have worked with clients across Asia, Europe, Africa, and the Americas, bringing both a global perspective and a deep appreciation of individual circumstances.

At the heart of my coaching is a simple belief: meaningful change begins with self-awareness. I create a trusted space where clients can reflect deeply, challenge assumptions, gain clarity and move forward with confidence.

 

Through thoughtful questioning, practical guidance and accountability, clients uncover new perspectives, make better decisions and build careers and lives that feel both successful and authentic. My role is not to provide answers, but to help people discover their own.

 

The result is not simply career advancement, but greater clarity of purpose, stronger self-awareness, and a path that feels both authentic and fulfilling.

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how I work

Clarity & Purpose 

Discover your purpose through the concept of ikigai.

Personal Brand

Show your true talents through your targeted personal brand.

Stagnation Resolution

Overcome plateaus and identify future growth paths.

Networking Skills

Learn effective networking strategies.

Career Transition Support

Navigate changes and seize opportunities.

Skill Assessment

Showcase the strengths and skills that set you apart.

Job Search Strategies

Tailored advice for ideal job searches.

Goal Setting

Establish realistic and achievable career objectives.

Leadership Development

Guidance and  mentorship for aspiring leaders.

Career Planning

Develop a roadmap to align aspirations with practical steps.

Coaching Services

Unlock the Next Stage of Your Career

Coaching Service
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Strategic Advisory

One-off consultations or ongoing advisory support.

Decisions, Transitions & Future Planning. Providing experienced guidance on important educational, career, and life decisions. Whether considering career opportunities, geographical transitions, or educational pathways, clients benefit from objective advice, global perspective, and trusted support.

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Executive Career Coaching

4-8 week - one-to-one or through corporate partnerships

Leadership & Career Transformation. For senior executives, emerging leaders, and high-potential talent - supporting executives and professionals through career growth, leadership development, purpose and direction, and significant professional transitions.

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Young Adult Development

6-8 week - one-to-one or as a group program.

Career & Purpose Mentorship. Helping young adults develop the confidence, self-awareness, and direction needed to make informed choices about education, careers, and professional life; bringing clarity of strengths, values, interests, motivations, and aspirations.

Kind Words 

"Sonia Jackson is a gift to job seekers in Asia and around the world - her global expertise at top organizations like Unilever, Fox, National Geographic as well as co-founding her own start-up makes her uniquely positioned in the executive career coaching world. I don't think I know anyone else in this field with her expansive expertise."
 

CARA HEILMANN

President: International Association Career Coaches; Author: The Art of Finding a Job You Love; US

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Let’s Connect -
I’d love to chat with you

Get in touch to schedule a 45-minute call - we'll look at your career goals, ideals, preferences and discover the gap between where you are now and where you want to be.

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Accredited by

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